Top_Ten_Digital_Marketing_Trends_for_2012

What important “marketing trends” do you foresee in the near future?

  1. Marketing budgets and expenditure will gradually shift in growth towards more Digital Marketing & less Traditional Marketing.shift-toward-digital-BIA-Kelsey

  2. Digital Marketing will grow in importance corresponding to our growingly digitalized lives & will soon be the centre all marketing orbits around.Local-Media-Shift-Toward-Digital

  3. Smart-phone-friendly responsive web design & web development will become an established quality-norm, in relation to marketing.Smart-phone-friendly responsive web design web development

  4. Ad re-targeting using browsing history, internet behaviour & predictive search techniques will grow.Banner-Ad-Retargeting

  5. TV advertisements will still be important in combination with online TV video-sharing for quick brand awareness & exposure.TV-ads

  6. Content Marketing will become more important, whether text-based, image-cantered, interactive or dynamic.content-marketing-model-for-2013

  7. Social Media Marketing will become a more diverse new form of “traditional marketing”.Traditional-Marketing-vs-Social-Media-Marketing-Smaller

  8. Search Engine Optimization (SEO) will continue to evolve around social media marketing & the so-called “quality content”.WP-Social-Media-Link

  9. Connectivity to internet through more devices, appliances, public machines & public services will cause simplification & amplification of marketing messages.microcontent

  10. Text-based content will be the norm in online marketing & visual Marketing will continue to compete with traditional text-based content (mainly blogs) using visual content like pictures, videos, inforgraphics, webcasts, podcasts, slides etc.popular content-types

 

A great ad should be…?

What makes a great ad differs according to the type of advertisement. You didn’t specify what type of ad, so I will choose TV-ad.

Tv-ad-3

TV-ad

A great TV AD should be interesting to watch and re-watch, enjoyable to listen to from the kitchen, hard to zap away during commercial breaks and easily remembered and associated with the advertised product.

It can be anything from funny to lame and from informative to vague as long as it does not humiliate the intelligence of the viewer with too many clichés.