A great ad should be…?

What makes a great ad differs according to the type of advertisement. You didn’t specify what type of ad, so I will choose TV-ad.

Tv-ad-3

TV-ad

A great TV AD should be interesting to watch and re-watch, enjoyable to listen to from the kitchen, hard to zap away during commercial breaks and easily remembered and associated with the advertised product.

It can be anything from funny to lame and from informative to vague as long as it does not humiliate the intelligence of the viewer with too many clichés.