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Marketing budgets and expenditure will gradually shift in growth towards more Digital Marketing & less Traditional Marketing.
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Digital Marketing will grow in importance corresponding to our growingly digitalized lives & will soon be the centre all marketing orbits around.
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Smart-phone-friendly responsive web design & web development will become an established quality-norm, in relation to marketing.
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Ad re-targeting using browsing history, internet behaviour & predictive search techniques will grow.
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TV advertisements will still be important in combination with online TV video-sharing for quick brand awareness & exposure.
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Content Marketing will become more important, whether text-based, image-cantered, interactive or dynamic.
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Social Media Marketing will become a more diverse new form of “traditional marketing”.
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Search Engine Optimization (SEO) will continue to evolve around social media marketing & the so-called “quality content”.
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Connectivity to internet through more devices, appliances, public machines & public services will cause simplification & amplification of marketing messages.
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Text-based content will be the norm in online marketing & visual Marketing will continue to compete with traditional text-based content (mainly blogs) using visual content like pictures, videos, inforgraphics, webcasts, podcasts, slides etc.
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