Yes, I feel the same.
Why? Well, without pretence of management genius, because I simply read one of the greatest books of all times which demonstrates the astonishingly close relationship between “business” and “warfare”: The Art of War by Sun Tzu, the famed Chinese military general/philosopher.
It’s no wonder that modern management theory willingly embraces the book as a “must read” and in many cases “a must teach” and “a must follow”.
On a more philosophical note, off course, it remains a disturbing, paradoxical & thoughts-stirring idea to compare a daily activity & an inextricable element of our modern lives such as “business” to war. Cause who is the enemy and who’s the good guy in business? Who is the loser and who is the victor?
Quotes from “The Art of War”:
- “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” Isn’t this the same as SWOT Internal vs External Analysis?
- “Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.” Isn’t this the same foundation marketing and PR were built upon two thousand years later?