Eid-ul-Fitr-Sweets-2014-1

Which industries are most booming during “Ramadan” and “Eid Al-Fitr” in the Middle East?

Ramadan and EID

  1. Food:  it’s booming shortly before Ramadan & during and after Ramadan, celebrating Eid, performing “Zakat Al Fitr” (the equivalent of Thanksgiving in the US) and the end of fasting by buying all kinds of delicious foods and sweets enough to cater for collective social gatherings designed around “enjoyment of food” and often characterized by excess (thus excessive purchase) to convey generosity and avoid “shortcoming”. Ramadan food
  2. Cloths & apparel: Only towards the end of Ramadan: mostly the very last few days, because of a general “last-minute mentality” & to enjoy possible retail discounts.
  3. The advertisement industry: through a thriving TV industry tailored around advertisement, with all kinds of religious & entertaining programs including hosted shows by big brands and more frequent commercial-break interruptions. Advertisement during Ramadan in Middle east-OpenAnswer
  4. Transportation and airways: Ramadan & Eid are social events encouraging social togetherness by nature. You could also argue that people during day-time in Ramadan reduce their transportation time as a result of preferring to stay home and avoid heat and compensate for this greatly by having a longer (transportation-heavy) social night life.
  5. Electronics: especially smart-phones and smartphone gadgets. Sales of smart-phone may show rise only towards the end of Ramadan, as a way of “changing old with new”, following the very (religiously taught) tradition of Eid that underlies the habit of the massive buying of new cloths. Or as a result of traditional buying gifts to dear ones. Smartphone-usage-Middle East-openanswer
  6. Electrical appliances: these are said to be booming too shortly before & during Ramadan, especially refrigerators to provide cooling for saved-up-for-later food, by those who need a new better one and air conditioners to provide comfort in times of abstain from eating food and drinking water (cooling effect) in mostly warm regions.
chinamobile

How long will “made in China” be a bad thing?

Long enough, cause China itself and its increasingly dominating economy, do not seem to mind it at all.

In September 2013 China officially took over the place of US as the largest industrial producer in the world. That’s quality in itself, facilitated by clever utilization of the economic and societal demographics of China as whole that are different from other nations.

China-economy-2

It’s a “Chinese industrial revolution” paradigm, and such paradigm takes time to be changed. Besides, competition from only-high-quality-products traditionally industrial countries (UK, US, Germany, Japan, France, Italy etc.) is still there. There was a time when one would go for Taiwanese products when compared to Chinese ones, let alone ones that are made elsewhere like in Europe of the US. This is now history, cause the choice for “better Chinese” is there, too.

 premier-rio-stall

Now, the Chinese manufacturing culture is showing a non-contradictory, quite transparent distinction (in my opinion) between low, average, high, extremely high quality (luxury) production. This discussion dates from at least 15 years ago, when it became clear to the world that big international brands deliberately choose China for their re-locating production plants, benefiting from low labour-cost and serving the profit motive without jeopardizing their brand equity in their “native markets” as a result of change in quality perception. Selling to “high-affluence” critical markets like the US and Europe, quality had to be maintained to abide by quality measures like the famous CE mark used in Europe.

chinamobile

China makes high quality products, from cloths and apparel to electrical appliance and electronics and heavy materials and the list goes on. The only reason why the old “bad quality” label/stigma is still stuck to China, is the fact it is also a flourishing big market for cheap low-quality re-make products too. Who cares? Well, nobody. Because, it works!

top-chinese-brands