There is a Ford in your future!

“A man who stops advertising to save money is like a man who stops a clock to save time”. Do you agree?

Well, if this is said by the great Henry Ford, who will I be if I dare disagree?

 

quote-anyone-who-stops-learning-is-old-whether-at-twenty-or-eighty-anyone-who-keeps-learning-stays-henry-ford

 

I agree for the most part. But I’d, also, say in a very low voice (to avoid public scrutiny from the “majority vote”), that this is a saying by a great industrialist who changed car/automobile production into innovative mass production (the first conveyor belt-based assembly line in a car factory), benefiting from being only the second manufacturer in the US after Ransome Eli Olds, soon the biggest in the US and the one with lowest competition and biggest market share by 1913, already.

The likes of Ford and big companies can afford ongoing advertisements efforts and expenditure without turning an eye to ROI vs cost.

 

There is a Ford in your future!

 

I don’t think this saying applies to all businesses all the time! You can’t “stop the time”, but you can pause your advertisement efforts according to situations. Why? Some advertisement simply entail more cost than any gain or ROI and sometime no gain and no ROI whatsoever. Your advertising strategy may need some tweaking and reconsidering. Would you still follow such saying blindly because Ford said it about his company, product, market and TIME?

 

Advertisement Money Wasted

A great ad should be…?

What makes a great ad differs according to the type of advertisement. You didn’t specify what type of ad, so I will choose TV-ad.

Tv-ad-3

TV-ad

A great TV AD should be interesting to watch and re-watch, enjoyable to listen to from the kitchen, hard to zap away during commercial breaks and easily remembered and associated with the advertised product.

It can be anything from funny to lame and from informative to vague as long as it does not humiliate the intelligence of the viewer with too many clichés.

Business Idea-1

You have the start-up capital, now which business to tap into?

You have the money? Great! Now, wait! Be patient, careful and thorough without losing your sense of adventure and creativity to invent or innovate.

You’ve the greatest of obstacles to entrepreneurship moved out of your way, don’t put obstacles yourself. Don’t rush into thinking that having capital will make any business idea revel in success.

Here are some tips:

  1. Consult your mind and your character. Will you be the captain of your business? Then you must choose of a type of business that fits your character? Will you be the business owner only and leave day-to-day leadership to someone else from day one? Then, your scope of choices should involve the choice for the best leadership too.
  2. Conduct generalist brainstorming research about “gaps in the market”. What’s new, hot, successful, durable, international, expandable or secure, depending on your own imagination of how your business should be like in3-5 years.
  3. Don’t limit yourself to your local or national borders. See what others are doing oversees and take the possible advantage of being first in your own territory.

    Knowledge, Passion & Profitability

    Knowledge, Passion & Profitability

  4. Know your future competitors and current inspiration sources. Visit the website and if needed physical locations of existing companies that you wish you’ve started. There is no shame in copying and improving existing idea’s and being a starting probably inexperienced entrepreneur, you will learn a lot from others about what you can and cannot do, without re-inventing the wheel.
  5. Network with people, visit business seminars at your local chamber of commerce, join business clubs, connect online, visit universities (yes, universities!) and don’t disqualify anyone from being a source of inspiration.
  6. Narrow down your research to specified sectors or markets of choice and make your research thorough this time.

    Which business

    Which business

  7. Consult country, market and sector reports from official entities to entrench yourself in the statistical side of your endeavor.
  8. Write down your business ideas in non-official formats and see whether it makes sense, once written down.
  9. Write a feasibility study. Does it still make sense?
  10. Draw up a pilot business-plan. Does it still make sense?

 

If yes, then congratulations you’re on your way to conceptualize what used to be a dream/idea.

cloud-computing-security

What are the security and reliability concerns of cloud technology for business?

cloud-computing-and-security

Security concerns:

  1. Is my sensitive company information private?
  2. Do IT companies or SaaS companies adhere to their marketed privacy protection practices?
  3. Is resource sharing always positive or do I want to keep some business intelligence from some employees & layers of organization?
  4. Do I need internet banking protection level or average level or low level?
  5. Can my “cloud system” be hacked?
  6. How can I ensure that oversees employees or home-workers do not share my business information with others?
Cloud-computing-PWC

Source: PWC

Reliability concerns:

  1. Do I dare to conduct business over the fragile web instead of a controlled network environment?
  2. Does cloud technology offer scalability to my business?
  3. Is cloud technology more or less stable than local internet (on-company or company owned dedicated server)
  4. Is the SSL-protection offered by the 3rd party service provider trust-worthy, or do I want to choose an SSL-certificate myself?
  5. How & how fast will my employees react & adapt to this cloud technology?